F? - A year of Fashion at Beit Ha'ir

Beit Ha'ir, il museo cittadino di Tel Aviv, ha presentato il suo poliedrico progetto legato alla relazione tra arte e moda coinvolgendo affermati designer internazionali e giovani talenti israeliani. L'iniziativa, che dura un intero anno solare, do si alterneranno ogni due mesi esibizioni, work shop e performance dei designer che interagiranno con il pubblico e con gli artisti di casa al fine di creare un ponte tra la realtà moda israeliana e le nuove avanguardie internazionali. Infatti lo scopo del progetto è proprio diffondere e promuovere il lavoro artistico e stilistico di Tel Aviv che si propone come una nuova realtà per il panorama internazionale moda. Tra i designer che prenderanno parte abbiamo: Henrik Vibskov, Petar Petrov, JC de Castelbajac e Anne Valerie Ash e Daniel Palillo.

Proprio il designer finlandese di origini italiane ha presentato il suo progetto video in collaborazione con la squadra di calcio di Bney Yehuda e curato da Matan Guggenheim e Daniel Kutz. Quando il calcio incontra la moda, diventa arte.

Beit Ha'ir – the urban museum of Tel Aviv-Jaffa is launching a multifaceted, international project that deals with wide-ranging worlds of content related to the art of fashion. The year-long project will include a series of temporary exhibitions (changing every two and a half months throughout the year) displaying the work of some 15 international fashion designers, workshops led by guest designers, panel discussions with members of the academia and the cultural scene, meetings with artists, fashion shows and a variety of activities throughout the city. The project exposes new designs in contemporary fashion, from Israel and around the world, and serves as a stage for young and promising Israeli designers, alongside leading global ones.

Innovative and original fashion designers and artists from 10 different countries have been invited to take part in the project, to create unique designs for Beit Ha'ir and to expose their creations and work process to the public at large, including: threeASFOUR from New York, Daniel Palillo from Finland, Petar Petrov from Austria, JC de Castelbajac and Anne Valerie Ash from France, Henrik Vibskov from Denmark , and others.

Along with the leading international fashion designers and artists, young and promising Israeli designers have also been invited to participate in the project – graduates of the various Art and Design Academies in Israel whose creativity encompasses the spacious worlds of fashion. By means of this project, Beit Ha'ir hopes to expose the creative, independent, conceptual and economical aspects of fashion design to the public at large and to reveal the ways in which fashion plays an important role in building cultural identity. For the first Daniel Palillo presented his video collaboration with Bney Yehuda football team which was created by Matan Guggenheim and Daniel Kutz. When the football meet the fashion, it became art.