Alessandro Michele trasporta la campagna pubblicitaria FW17 di Gucci nello spazio

Terra chiama Gucci! Terra chiama Gucci!

Il brand fiorentino vola alto, ma veramente tanto alto. Non solo per il successo, economico e di fama, dovuto all’estro creativo di Alessandro Michele, ma letteralmente su un altro pianeta con la campagna Gucci FW17.

Infatti, per la campagna pubblicitaria FW17 fotografata da Glen Luchford la label migra verso altri mondi, galassie popolate da alieni, robot, umanoidi.

Come già anticipato dai video dei casting resi pubblici ad aprile su Instagram, Gucci ci trasporta nello spazio insieme ai suoi extraterrestri preferiti. Michele si ispira ai film di sci-fi degli anni '50 e '60, da Il Mostro della Laguna Nera di Jack Arnold ad opere minori come La terra contro i dischi volanti del 1956 e alle avventure dela crew della navicella spaziale USS Enterprise negli episodi di Star Trek.

I capi della nuova collezione autunnale disegnata da Michele vengono trasportati in paesaggi surreali, ultraterreni, all’interno di navicelle spaziali, dove eroi umani vestiti Gucci interagiscono con creature aliene e dinosauri.

Completano l’atmosfera luci alterate, grana della pellicola e effetti speciali vintage. 

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

The Black Lagoon Monster, Courtesy of Universal Studios Licensing LLC

The Black Lagoon Monster, Courtesy of Universal Studios Licensing LLC

Star Trek, TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

#gucciandbeyond

Creative Direction: Alessandro Michele

Art Direction: Christopher Simmonds

Photographer/Regist: Glen Luchford

Hair Stylist: Paul Hanlon

MUA: Yadim Carranza