The new Browns store in the heart of London

Halfway between fashion and design, the new Browns store in the heart of London's Mayfair is not just a shop. The one designed by the Milanese architecture and design studio Dimorestudio is an immersive and experiential space that translates the spirit of the brand into a new sales concept, continuing Browns' continuous commitment to the human side of retail, bringing together the best of the industry's greats emerging talents.

In Browns Brook Street there is space for the historical fabric and at the same time the new vision established by the brand inspired by the artists Donald Judd, Carl Andre and Fausto Melotti, between the harmony of the furniture and the lighting by Eileen Gray, the Elettra chairs by Arflex and the lamps by Gino Sarfatti. Spread over four floors, the space also features an interior garden and restaurant, the Native at Browns designed by the Red Deer, leader in sustainable design. All within a historic building from 1720, a magical place, which has remained intact in some of its areas to combine old decadence with a contemporary touch. The store will then feature unique spaces such as a jewelry and watch corner, a perfume corner, the restaurant, the courtyard, the men's and women's floors and the piano-club.