The "Height of Fashion" campaign for Browns' 50th anniversary
Accompanied by exclusive collaborations with Fendi, Givenchy, Jil Sander and Off-White
October 23rd, 2020
Browns, the historic luxury retailer from London and discoverer of talents such as John Galliano and McQueen, has decided to celebrate its fiftieth anniversary by presenting its Browns 50: Height of Fashion campaign, curated by the creative team of the British magazine Buffalo Zine and populated by the faces of the main members of the Browns community – a rich cast composed of designers, editors, artists and singers.
But to celebrate the important anniversary there is not only a simple photoshoot. The campaign was in fact accompanied by the release of a series of limited-edition capsule collections created in collaboration with brands such as Casablanca, Craig Green, Fendi, Givenchy, Jil Sander, Amina Muaddi and Off-White.
The celebration of the retailer's fiftieth anniversary also coincides with the update of the Browns website that saw the establishment of Browns Residencies, a series of physical and virtual experiences created to revolutionize the luxury shopping experience: Browns boutiques will host a multi-brand takeover with dedicated installations, pop-up experiences and contests.