A sophisticated and refined menswear in Browns new editorial
Inspired by the aesthetics of architect Lina Bo Bardi and shot in Sao Paulo
Fashion
March 13th, 2020
March 13th, 2020
The iconic London boutique Browns has just released its new menswear editorial for the SS20 season.
Photographer Valentin Giacobetti shot Justin Eric Martin, seen this season on the Versace and Dsquared2 catwalks, wearing outfits by Bottega Veneta, Issey Myake, Jil Sander and Haider Ackermann against the backdrop of Sao Paulo's modernist architecture, taking inspiration in particular from the idiosyncratic aesthetic of the Italian naturalized Brazilian architect Lina Bo Bardi, who has signed the projects of two of the most famous buildings in the city: the SESC Pompéia and the Museo de Arte de Sao Paulo.
The concept behind the editorial is precisely to enhance the way architecture, design and fashion manage to blend, becoming one, within that crossroads of stories and styles that is modern Brazil. Showing how the linear silhouettes and shades of tone blend perfectly with the urban background of Sao Paulo and the monumental structures of Lina Bo Bardi's buildings.
