adidas Originals presents the new EQT campaign shot by Juergen Teller

Straight from the '90s, 2017 sees the return of EQT, which becomes a style icon. Drawing inspiration from classical models of adidas Originals, the new silhouette is the percfect mix of new materials and technologies, celebrating a style that praises the quality rather than trend. For such an important return, the sportswear giant could only choose a world-renowned photographer like Juergen Teller. He, whose art has totally reinvented the 90s scene, realized the whole campaign in the spirit of "no-bullsh * t". An anti-glamorous appeal that doesn't want to appear but to be. The protagonists are models of the caliber of Lili Sumner caliber, Valerie Mevegue, and Ayaana Aschkar Stevens.

The collection will be available from January 26, in stores and on adidas website.