Everything you missed about C2C in Milan

A few days before the opening of Design Week, on Thursday, April 11, the highly anticipated C2CMLN X ADIDAS ORIGINALS took place, a format curated for the sportswear brand by C2C, Europe's most cutting-edge electronic music festival. The party celebrated the launch of the new adidas Originals campaign "1000 Back" and featured four international talents on the District 272 stage, each showcasing some of the brand's most iconic silhouettes, making them unique expressions of their artistic visions: Sega Bodega, Sister Effect, SPLENDORE, and DJ Python. The latter appeared on stage wearing the new Italian national football team jersey to celebrate the blue colors, displaying a blokecore look in perfect harmony with one of the hottest trends among the younger generation.

The curation of the exclusive event C2CMLN x ADIDAS ORIGINALS confirms C2C Festival's unique artistic vision, which, for the brand, has been able to contextualize musical culture and expressive forms through an immersive show in a unique location. The festival continues to place the future of bodies, their freedom, the need for aggregation, dance, and listening education at the center of every event. Among the guests were prominent figures from the worlds of music, art, entertainment, and sports such as Ariete, Rose Villain, Chadia Rodriguez, Mattia Stanga, Davide Frattesi, Regina Baresi, Pasquale Selvarolo, Riccardo Visconti, Erika Furlani, Martina Rosucci, Lisa Boattin, Martina Lenzini, Federica Cafferata, Carlo Pastore, and many others. The event captivated the audience with an unforgettable musical experience, enriching Milan's cultural fabric and reaffirming adidas' commitment to supporting young artists. The brand continues to offer innovative content and explore underground contexts, stimuli, and cultures.