This autumn will be filled with music and style, all thanks to adidas originals

Adidas Originals, starting this weekend, will be the main partner of some of the most relevant music events in Italy, once again solidifying its connection with music, which the brand considers a universal language capable of connecting various worlds of urban culture. The first event of the series was the RedBull 64 Bars Live, held on October 4th in Scampia, Naples. This show, one of the most anticipated by rap enthusiasts and beyond, saw over 10,000 people in attendance, swept away by the energy and rhymes of the artists present. On stage, the Adidas trefoil shone alongside talents such as Massimo Pericolo, Kid Yugi, Dat Boi Dee, and, as a surprise guest, Rose Villain, one of the special guests of the evening. The audience was able to fully immerse themselves in the atmosphere, thanks to the opportunity to purchase exclusive Adidas Originals merchandise, created specifically for the occasion.

In the coming months, the German brand will continue its collaboration with the music world through a series of unique initiatives aimed at uniting fashion and sound in an innovative way. Among these, a music contest, created in collaboration with AW Lab, will bring to light emerging young talents from the Italian scene, with Ditonellapiaga as one of the special guests. The cities of Rome, Naples, and Bari will be at the heart of this project, hosting the festival in the coming weeks. But that’s not all: the renowned avant-pop music event, the C2C Festival, will also see the participation of Adidas Originals. This event, which will take place in Turin from October 31st to November 3rd, will be yet another moment of connection between the brand and musical innovation. Once again, Adidas Originals confirms its commitment to supporting creativity and diversity, offering artists a platform to express themselves and connect with the public. The brand thus positions itself not only as a leader in the sports sector but also as a promoter of creative energy and inclusivity in contemporary culture.