Herno signs the summer of Phi Beach Club

The aesthetics of Herno have always accompanied Italians throughout their days – and now they will accompany them on vacation as well. The brand has recently landed in one of the most celebrated locations in Sardinia, dressing the Phi Beach Club with its iconic archival Monogram. Situated between the Napoleonic Forte Cappellini and the scenic cliffs, Phi Beach is recognized as the most exclusive and internationally acclaimed Italian beach club, offering a unique luxury experience immersed in the Mediterranean scrubland. Phi Beach is famous not only for its excellent services but also for the luxury of a seaside sunset that is unparalleled in the northern part of Sardinia. The element of water, the relentless work in favor of the territory, and the exclusive hospitality typically Italian make this place an icon of the summer season of 2024. From June to September, Herno takes over an area of the Club, personalizing it with its unmistakable neutral hues and offering Phi Beach guests a new aesthetic of comfort and timeless elegance. The renowned "sunset salutation" of Phi Beach will become an exclusive and immersive moment like never before, thanks to Herno's touch.

Inspired by its Monogram canvas and the sandy tones, Herno reinvents and personalizes the wooden cabanas and sunshades with its own logo. Every detail – from sun loungers, chairs, tables, beach towels to cushions and table settings – tells the story of the resort life typical of Sardinia and a refined color balance ranging from beige to light hazelnut, reminiscent of aristocratic American country clubs. The experience is completed by a series of personalized elements and accessories, including trays, coasters, ice buckets, and a drink dedicated to the brand, creating a comprehensive experience. This project with Phi Beach not only celebrates the splendid year that Herno has had with new collections and great achievements but also marks the debut of the seasonal swimwear capsule in the Resort FW24 collection, a significant milestone in the brand's 76-year history, rightly celebrated with a takeover that will place it at the center of the 2024 summer jet set.