From gin to beach clubs, this is a Missoni summer

A summer with the Italian DNA for Missoni: the brand has decided to celebrate the new collaboration with Malfy Gin at the Missoni Resort Club. For this summer season, the packaging of Malfy Gin Rosa will have a new look. An exclusive bottle in a limited edition, decorated with Missoni’s iconic zigzag pattern and enriched with silver details. By combining Malfy Gin's expertise in producing fine liquors with Missoni’s distinctive aesthetics, the two brands have created a product that embodies the essence of Italian culture and lifestyle. The new bottle reflects the joy and vibrancy of both brands, celebrating the creativity and energy of their creations. The Malfy x Missoni collaboration will be available in Italy, the United Kingdom, Greece, and Global Travel Retail (GTR) starting from July 2024, in a collectible gift box.

The launch event took place at the Missoni Resort Club, opened last June in collaboration with the Verdura Resort of Rocco Forte Hotels, located on the southern coast of Sicily. For summer 2024, the Italian brand has brought its aesthetics and the iconic patterns of Missoni Resort Club to the elements of the Beach Club at Verdura Resort. The Verdura Resort beach has been entirely customized with the motifs and colors of Missoni Resort Club, inspired by the turquoise and emerald green hues of summer landscapes. Every detail, from the sun loungers to the chairs to the cabanas, has been transformed to reflect this vibrant fantasy.