Herno's SS25 celebrates Italian sartorial elegance

Herno, a brand that upholds Italian sartorial excellence, unveils the new SS25 collection with a stylistic journey that traverses diverse genres, coming together to embody timeless and refined elegance. The collection stands out for its versatility, designed to accompany us from the last winter days to the height of summer. Herno's stylistic identity is reflected in each piece, characterized by modern silhouettes that reinterpret femininity through contemporary forms and sophisticated details. The color palette ranges from blush pink to timeless black, with particular attention to the preciousness of fabrics that narrate, through five central themes, the brand's direction for the upcoming season.

The five themes dominating the collection have been designed for different needs and moments of the day. Excellence interprets quiet luxury with neutral-toned garments and excellent craftsmanship, while Contemporary celebrates the fusion of comfort and contemporary style, with colors like caramel and pastel green. The Rain World pays homage to the brand’s origins, with trench coats and raincoats that combine functionality and elegance, while Summer Leisure embraces lightness and Evening Selection enhances seduction and charm with black eveningwear for special occasions. The outerwear, an icon of Herno’s DNA, remains the absolute protagonist in this new collection, reinvented in new variants like the shirt jacket and the kimono. The innovative use of materials, such as linen, silk, and nylon, reaffirms the brand’s commitment to sustainable production, exemplified by the First Act model, PEF certified. Herno's SS25 collection is a tribute to the perfect balance between tradition and innovation, with garments that express the brand’s sartorial expertise and a contemporary vision of luxury.