The Swatch parties celebrating the BIG BOLD collection around Italy
Three exclusive events in Bologna, Firenze and Palermo
After announcing the four new colors, Swatch brought the BIG BOLD collection around Italy with a series of exclusive events in Bologna, Florence and Palermo.
The parties have followed the BOLD philosophy which is not only a physical characteristic, but more precisely the attitude of pushing to emerge for disruptive qualities such as the strong expressiveness, courage and audacity.
The Swatch events were crowded by the cool kids from the three Italian cities who had the exclusive opportunity to customize their sneaker bags and take selfies with the dedicated photobooths.
For each city, a mood bold playlist was created along with street food and personalized drinks.
Bologna
Palermo
Firenze
