Swatch lightens up the mood with the new Up in Smoke

Designed to invite the wearer to slow down and enjoy every moment in great style, the new Up in Smoke by Swatch combines material innovation and cutting-edge design in a color that brings good vibes. As part of the Big Bold line, the Up in Smoke model features a bold 47 mm case and a mint green shade, perfect for those who love to stand out from the crowd. For Swatch, creating Up in Smoke presented a unique challenge, using the innovative and sustainable material Bioceramic: a special composition that makes the watches soft to the touch, lightweight, and able to adapt to body temperature thanks to its thermal properties, making it versatile and durable, qualities found in the new Big Bold model. In addition to Swatch's material innovation, the watch perfectly embodies the Swiss brand's unmatched approach to design, with a magnetic look, a green hue, and large clouds inside the dial, Up in Smoke is able to capture attention while also conveying a soothing sense of lightness and tranquility.

Available from September 24 at Swatch stores and on the brand's official website.