adidas Originals and artist Daniel Arsham together for an immersive installation

adidas Original and Daniel Arsham present #calldaniel.

"A multi-faceted exploration of 20th century ephemera and cultural artifacts of 20th-century creating a world of imagined rediscovery through the lens of adidas Originals' past, present and future".

For this occasion, the New York artist Daniel Arsham, famous for his love for archeology, the discovery and the phenomenon of "found objects", will turn his aesthetic into an immersive presentation with audio, visual and tactile experiences.

Sitting at the installation's center is a working New York payphone, cast in blue, like the vinyl that surrounds it. You can see the exhibition that will be open to the public from June 20 to June 27 at KITH NYC, with further installations in London, Tokyo and Seoul adidas Originals Flagship and in other stores to follow.