The new Audi activesphere concept debuts in Cortina d'Ampezzo

This February, Audi's world premiere activesphere concept made its debut in Cortina, where an exclusive live performance by British artist Tom Walker entertained the town's large audience. The event marks a new beginning for the automotive group, marked by a new conscious sportiness thanks to the project in collaboration with Fondazione Cortina.

The innovative crossover coupé unveiled last week joins the list of cars from the four rings that have graced the Ampezzo area during Audi events since 2017, such as the Audi Q3 and Audi e-Tron concept. Displayed in an elegant glass case during the exhibition weekend, the new coupé with its minimal lines and fluid design fits perfectly between the characteristic style of a sports car and the versatility of a pick-up truck. This event also saw the debut of the Audi active sphere program, the augmented reality that combines the physical and virtual worlds, assisting the driver's field of vision with the use of 3D digital content and intuitively operated touch displays. Among the new capabilities of this program is the management of the surrounding ecosphere, which allows the driver to interact with the external environment, confirming Audi's commitment to an ongoing future-oriented sustainable approach.