D.A.T.E.: il Workshop Tour celebra la moda circolare

This October, D.A.T.E. and nss launched the Workshop Tour with the aim of celebrating the Florentine brand's sustainability project, Love the Planet. A series of itinerant events that touched some of the most significant cities for the brand, the Workshop Tour invited guests to take part in a party that went beyond the iconic Court trainers, produced for the occasion in a limited and numbered edition, an opportunity to renew its commitment to circular fashion in the company of Heineken. The D.A.T.E. flagship shop in Milan on October 17th, the SOTF sneaker store in Florence on October 19th, Maison Studio in Bisceglie on October 24th and Deliberti in Naples on October 26th witnessed unique days entirely dedicated to the brand's passion for the environment, translated into guerrilla gardening-style floral installations around the city centre, and the brand's collaboration with local heroes to turn the spotlight on the new Court sneakers made with corporate waste materials.

D.A.T.E.'s Workshop Tour celebrated circular fashion in four Italian cities Here's how it went | Image 475121

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D.A.T.E.'s Workshop Tour celebrated circular fashion in four Italian cities Here's how it went | Image 475119

D.A.T.E.'s Workshop Tour celebrated circular fashion in four Italian cities Here's how it went | Image 475118

D.A.T.E.'s Workshop Tour celebrated circular fashion in four Italian cities Here's how it went | Image 475117

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D.A.T.E.'s Workshop Tour celebrated circular fashion in four Italian cities Here's how it went | Image 475621

The Workshop Tour involved four Italian cities giving free rein to the imagination, with floral installations in the city and 3D sets in the store windows, fully embodying the evergreen and avant-garde personality of the Court trainers. A week before each evening, a raffle was launched to win an ten D.A.T.E. t-shirts, while each trainer was associated with a downloadable NFT. October was a month full of surprises for the world of D.A.T.E., but the launch of the new Court in recycled materials is only the beginning of a long project for sustainability destined to last.