Raf Simons / Sterling Ruby Video Campaign

Raf Simons chooses his Antwerp, model Luca Lemaire and the objective of Willy Vanderperre for capturing images of the advertising campaign that celebrates the collaboration with the American artist Sterling Ruby.

Behind an industrial collapsed site, dying vegetation, in front Lemaire still, impassive, petrified shows off key pieces of the winter collection. Long coats, bleched clothes and patchwork fabrics, in these photos there is the punk sensibility and DIY attitude that permeates the entire project Simons-Sterling.

Theirs is a meeting of minds, of the arts, a unique collection, but also a web, innovative pop-up store where you can buy a different look every week, available only for seven days. For the launch of this digital platform, the campaign signed by Vanderperre becomes a video with the soundtrack by the European band Amenra.