GOAT's annual Black Friday event returns with BF24

Yesterday, GOAT, the global platform for past, present, and future, launched the 10th edition of its highly anticipated annual Black Friday event, BF24: for eight days, GOAT members will have the chance to participate in games and contests to win tickets that give them access to exclusive sneakers and clothing. Rare and unique items will also be auctioned, attracting fashion archivists and collectors from around the world. Members will experience daily immersive themes that build a playful world based on high school archetypes, from "campus stars" to "alternative kids." Participants worldwide will test their knowledge of pop culture through games that explore iconic moments from the 1980s to today in music, sports, and fashion. Throughout the three daily challenges, participants can unlock entries and play memory games for a chance to win prizes (including it bags or items from Céline, Issey Miyake, or Raf Simons collections), access discounts, and earn GOAT credits.

There are three main elements that participants will have access to. The first is Trivia, a gamified experience that allows participants to win prizes and tickets which can be used to unlock exclusive items. Then, there are the drops, which give access to free and paid products at retail prices or lower. Lastly, there are the auctions: daily auctions of rare items from the world of fashion, sneakers, art, and design. Participants can register for GOAT's BF24 event anytime between Friday, November 22nd at 10 AM and Friday, November 29th at 6:30 PM. Those wishing to participate can download the GOAT app and check the rules on GOAT.com/blackfriday. For the latest updates on the event, follow @GOAT on Instagram and TikTok, and @GOATA on TikTok.