SNIPES celebrates 25 years of history with Wesley Snipes
Blade protagonist is the star of celebratory campaign
April 4th, 2023
SNIPES celebrates 25 years of history as a global symbol of street culture by retracing an extraordinary journey. A quarter of a century of countless exclusive products, amazing collaborations, and unparalleled events have created an impressive legacy. But beyond that, inspiring communities across all disciplines of street culture has always been at the heart of SNIPES's work because, after all, there is no culture without community.
Music, sports, clothing, street culture: over the years, Snipes has created an all-encompassing universe of diverse inspirations, and who better to reflect that legacy than the eponymous artist? Wesley Snipes, an American actor, and producer, is the face of the brand's 25th-anniversary campaign. If you take a closer look at the video, you can see that Wesley is wearing some special pieces that are the result of the capsule created to celebrate the anniversary, which involved Karl Kani, a Costa Rican-born designer synonymous with hip-hop's success in fashion, and Pegador, a young German brand focusing on streetwear. The result is a first-class offering and an opportunity not to be underestimated to celebrate this milestone fittingly.