The new SNIPES campaign tells the story of urban culture

The first time in its history SNIPES shows his full range as Streetwear retailer and portrays the subcultures of Italian streets with an entirely unprecedented authenticity in its newest campaign. The protagonists are Neima Ezza, born in 2001, a rapper from Morocco but raised in the working-class neighborhoods of Milan, between San Siro and Baggio, along with Peter Wassili, 24 years old, a promising biker from Niguarda. The two share their stories in the streets that raised them, becoming spokespersons for urban culture, which SNIPES has always championed by choosing to collaborate with genuine artists and key figures of the contemporary cultural scene, bridging different and distant communities through clothing and lifestyle.

Between music, sports, fashion, and street culture, over the years, SNIPES has built a comprehensive universe of diverse inspirations, a global symbol of street culture, retracing an extraordinary journey. For a quarter of a century, countless exclusive products, surprising collaborations, and unparalleled events have solidified a legacy of great impact. The inspiration of communities in all disciplines of street culture has always been at the heart of what SNIPES does, because, after all, there is no culture without community. Oversized bombers, tracksuits, and flashy sneakers on their feet: for this new chapter, SNIPES has embraced the urban aesthetic that has characterized the look of an entire generation of young people for years, fascinated by the verses, deeds and personalities like Neima Ezza and Peter Wassili. For the first time in Italy, their stories are being told in a campaign, thanks to SNIPES.