Julia Fox and Harmony Korine together for Supreme's SS22 campaign

Julia Fox is again viral on social networks thanks to the new Supreme campaign, published in recent days and shot by photographer and cult filmmaker Harmony Korine, screenwriter of Kids and always linked to the brand founded by James Jebbia. In the shot of the campaign, Fox is together with the pro-skater Tyshawn Jones and plays the role of a stewardess in Louboutin heels and lace garters intent on serving a bottle of Hennessy to the passengers of the plane played by personalities close to the brand as Henny Kravitz and Tenzin Che Miyahira.

Obviously, all the protagonists of Korine's shots are wearing Supreme's new SS22 collection, which releases such a campaign almost as if to mark the beginning of the tenure of Tremaine Emory, the brand's new creative director since February. The idea that would seem to transpire from the launch of the campaign is a redirection of Supreme towards a model closer to that of traditional fashion brands with campaigns and seasons, as well as with a creative director who establishes the aesthetics of its collections.