Supreme open a new store in Berlin

UPDATE 11.10.21: The rumors of a few days ago have finally been confirmed. Supreme has in fact announced the opening of its first store in Berlin setting the opening date for tomorrow, November 11th, on the occasion of the collabo with Tiffany. Obviously there will be the box logo dedicated to the event characterized by a Supreme logo on an olive green background with the unfailing address of the new location, Torstraße 43.

After the inauguration of the Milan store last May, Supreme is getting ready to open its new store in Berlin. The fourteenth location of the New York-based brand will be the first in Germany and only the fourth on the European territory, further underlining the desire to expand the brand after the transition to VF Corp last year, followed by a gradual change of policy in an attempt to bring Supreme in a progressively wider audience.

As per tradition, the opening of the new store in the location of Torstraße 43 will be accompanied by the drop of a dedicated box logo ready, as always, to become the next grail of all collectors of the brand. Not only that, according to several sources, the inauguration will also see a partial restock of the items seen so far in the FW21 collection.

Although it doesn't have an official date yet, the arrival of Supreme in Berlin comes at a particular time for the brand, which, while continuing with its strategy of weekly online drops, seems to be looking for a new place in the streetwear world, progressively aiming towards the physical store, while maintaining its halo of exclusivity thanks to the minimal and clean set-up of its spaces.