The rural peace of Vescovo's new SS22 collection

Vescovo has made great strides to be such a young independent brand. After presenting a first SS21 collection dominated by airy suiting, wide and rounded details and a pastel palette, the brand has produced a concise and essential capsule for the FW20 season and has been one of the most remarkable seen at White Milano and, now, has launched the new campaign for the SS22 collection, entitled Aware. A collection that, already in the lookbook, rediscovers the contact with nature that has so far been one of the distinctive signs of Antonio Pondini's brand but adding something more than in the past.

First of all, the vocation towards sustainability and recovery of the brand is reconfirmed, through the use of materials with recycled and organic fibers or recycled materials in most looks. In addition, this season, alongside the aesthetics that we have already learned to know and made of relaxed cuts and techwear materials, a new techwear element is added, present both in terms of materials and design. 

A very interesting detail is that of customization: the brand will in fact give customers the opportunity to choose the type of print, enlarging or resting the logo or removing it completely. The idea behind this possibility is to connect in a personal way to the desires and needs of the consumer, giving him the opportunity to choose in a genuine and sincere way the appearance that the final product must have.