Minimal eyewear in the new Flatlist campaign
The Danish brand tells its new range through eight different personalities
May 31st, 2021
Flatlist is a Copenhagen-based brand that specializes in the production of luxury eyewear. The peculiarity of its production model, which uses the materials of the Italian company Mazzuchelli and Zeiss lenses, is that each model is inspired by a character who, from season to season, populates the dream cast of the brand's campaigns. The name of these characters corresponds to the model of the glasses and so you have Lefty, Norma, Eddie KYU, Hanky, Tishkoff, Frankie, Le Boucheron and Bricktop.
The design of the glasses is genderless and pleasantly minimalistic, although certain structure details that vary from model to model give each proposal its own distinct personality. The highlight of the new range, which has added four new models to the brand's repertoire, is Eddie Kyu, extremely slick and recalling certain frames in vogue in the 90s.