Mugler and Gentler Monster have unveiled a new collab

After several collections with Maison Margiela and the viral collaboration with D'heygere, this time Gentle Monster has released a brand new collaboration with Mugler. Both brands are renowned for pushing boundaries and becoming pioneers in their fields, this new collection combines the artistic heritage of Thierry Mugler's brand and the contemporary details of the Seoul-originated brand.

The collection features two new exclusive models; the first, Spiral 01, is inspired by the unmistakable design of the Fourmis glasses from the 1997 Les Insects collection. Spiral 02 is the second model in the collection, an elevated version of the Gentle Monster silhouette, characterized by side embossing and a chrome logo. Besides the products, the packaging has also been reshaped in a Mugler key, exploring organic and structural forms to convey a modern message, a typical feature of the French Haute Couture brand. Both models will be available in three distinct colorways. The collaboration will be released on July 18, in the official stores of the two brands, and there will be exclusive activations in the Gentle Monster flagships in Seoul and Shanghai that will present a perfect combination of the two brands' identities.

The official campaign stars Colin Jones and Georgia Palmer, through the eyes of photographer Theo Liu. The Mugler x Gentle Monster campaign aims to pay homage to some iconic visual innovators such as Helmut Newton and Manfred Thierry Mugler.