The return to nature in the new Hélas collection

For several seasons now, Hélas has stood out as one of the most interesting and creative skate brands on the European and global scene. Today the brand founded by Lucas Puig, Clément Brunel and Stephen Khou present the new collection, dedicated to the Spring 2021 season, which once again draws inspiration from the birthplace of the brand, France.

Through its new collection, the brand expresses its overwhelming need for escape which, beyond being the result of a deep lack of freedom, also generates a need to feel comfortable in any circumstances. These feelings translate into a wardrobe designed to be comforting and cosy with multiple references to "travelling" in the way the pieces are named.

The collection features sweatpants, tracksuits and vests in technical fabric, but also Hawaiian shirts, pullovers and logoed T-shirts, together with the classic Hélas items decorated with the brand logo, the stylized umbrella.