Karl Kani and SNIPES unveil a new silhouette to their footwear line

SNIPES and legendary streetwear brand Karl Kani have just unveiled a new collaboration together, celebrating 90s style with the Prime Runner sneakers. Drawing inspiration from the American rap scene that began to take shape in the mid-'80s, the Costa Rican designer's career took off with the launch of his brand in Brooklyn, New York, when he was just 16. He was one of the pioneers of the baggy silhouettes that were popular on the streets of the Big Apple, and he collaborated with acclaimed stars such as Tupac (who participated in a campaign for Kani's brand in 1994 without asking for anything in return), Biggie, Nas, Dr. Dre, and the Wu-Tang Clan. From the oversized look to the colorful and sporty style typical of the era, Karl Kani's designs continue to inspire new generations, symbolizing the brand's contribution to a historic moment when the bond between hip hop and fashion became indissoluble.

Karl Kani and SNIPES have been collaborating together for several years, a collaboration that keeps the '90s aesthetic alive and helps celebrate the enormous impact that the brand's creative vision has had on the history of fashion and rap. The latest silhouette pays homage to the '90s sneakers that Kani loved to wear along with the talents who admired his work. From the chunky silhouette to the thick laces, the Prime Runner are a testament to how the skate aesthetic remains unsurpassed, now a classic of street style. Along with the sunglasses from the Karl Kani line, another staple of '90s style led by the brand, the Prime Runner are available online and in all SNIPES stores. The story of Kani's brand speaks of personal challenges and achieved goals: the very name is inspired by «Can I?», a phrase that profoundly marked the designer, who often asked himself, «Can I make it?»