Stüssy's first perfume

Stüssy recently presented its first fragrance, with the surf name of Laguna Beach, created in collaboration with COMME des GARÇONS Parfums - a sub brand known for its bold and complex fragrances. The name of the perfume is symbolic of the place where the brand was originally born and wants to evoke its atmosphere through marine scents, together with notes of moss, cedar and flowers. To accompany its release, Bottega Veneta go-to photographer Tyrone Lebon signed the campaign shots.

The introduction of a fragrance into the line-up of a brand like Stüssy is a sign of a change already underway in the world of streetwear, which is gradually expanding outside the scope of apparel and accessories to break into the profitable field of fragrances and cosmetics. Already Supreme, last year, produced its first lipstick with Pat McGrath achieving strong success and it is to be thought that the Laguna Beach perfume teaser is just the tip of the iceberg of a much broader strategy. 

The Laguna Beach perfume from Stüssy x COMME des GARÇONS Parfums will be available online on the brand's website, at all chapter stores and at selected retailers starting February 5th.