Iuter's FW20 campaign with Gue Pequeño

The world of racing cars and scuderie: this was the inspiration behind Iuter's collection and campaign for the FW20 season. The campaign, shot by Leonardo Scotti, is a love song to the timeless icons of Italian motoring and stars Gue Pequeño, the IUTER Kids and above all the Lancia Delta HF Integrale – a car that collected 5 world titles and 39 victories in the World Rally Championship in the 80s and 90s.

The items in the collection recall the world of rallying through printed patterns that reproduce cars, dashboards and dominate jackets and trousers. A leather jacket, then, evokes the wardrobe of the champions of the discipline while a whole other series of garments presents the classic graphics that over the years have become the signature of Iuter.