Gué joins 5tate Of Mind

«5tate was born from the rap scene for the rap scene» is the first thing Giacomo Berti, one of the creative and entrepreneurial minds behind 5tate Of Mind, told us when we welcomed him for a personal interview with Cosimo Fini aka Guè, the new addition to the team of the most representative brand of the Italian urban scene. There is a whiff of newness in the air for the brand founded by Jimmy Spinelli - aka Rischio - in 2011: the SS23 collection, the new drop of the Miracles collection, the new partner in the family. «5tate allowed and allows you to identify with the values of a brand. We go with the market, but we do not want to compromise the historical identity of the brand in any way» says Berti, and it is precisely in the name of these values, in celebration of the communities that have given life and body to true Italian streetwear, that the brand has been pursuing its creative choices for more than a decade.

Guè has recently joined the company. Having supported the brand for many years, he decided to believe in Jimmy Spinelli's project. Together with entrepreneur Giacomo Berti Arnoaldi Veli, he is now at the helm of the company. As a friend and testimonial of the brand since its inception, he will immediately bring a breath of fresh air and creativity to the project, in addition to his proven entrepreneurial experience. «I have never really been a testimonial before. Instead of starting a new brand, I thought, we are such good friends, we fit so well together, let us do it together. I am enjoying that» Gué said. A new joint venture that will cement 5tate of mind's position among the most authentic players in Italian streetwear once and for all, and projects aimed at cementing the brand's relationships with Italy's main cities and their urban communities will come to light in the coming months.

La collezione spring/summer è disponibile sul sito www.5tateOfMind.com e presso alcuni rivenditori del brand, come Foot Locker e Aticipi Shop.