Swatch adds four new models to its BIG BOLD collection

Swatch, the legendary Swiss Made watch brand, keeps standing out for its ultra-contemporary, innovative and refined proposal, that meets the taste of a heterogeneous audience.

After the huge success of the collaboration with the Japanese streetwear giant BAPE, Swatch unveils now four new colorways that enrich the pieces of the BIG BOLD collection, one of the most beloved of the last few seasons. Every watch boasts a flat glass, an embossed strap and a dial with 3D printing: you can discover the four new models (BBNAVY, BBCREAM, BBCANDY and BBNEON) on the Swatch online shop. Powerful, deeply bold nuances.

Perfectly in line with the bold and disruptive nature of its creations, Swatch unveils these new four models through unprecedented and unexpected storytelling. Italian faces of the collection are strong, unapologetic and fearless personalities. Wearing the new BIG BOLD pieces we find Mike Lennon, Maurizio Tentella, Oscaritos's Way and Maya Silva De Souza, all with their own unique selves, embracing totally the bold nature of Swatch's watches.

Swatch, moreover, wants to give life to a movement where everyone can share their own Bold Story through the hashtag #iambold. Everyone is welcome to tell their experience, contributing to creating a very BOLD community.