Polo Ralph Lauren goes psychedelic

It was 1967 when a young Ralph Lauren founded his second line Polo Ralph Lauren mixing sports inspirations and classics of the American style, a winning project that touches the peak of success in the 90s, chosen as the unofficial uniform of the major music stars hip hop. Now, 50 years later, the brand is stronger than ever and, for the first time in its history, it is ready to explore its psychedelic side.

It does so with the SS19 collection, a proposal that, together with many casual total chic looks, touches sportswear and American style pullover, introduces an important selection of fluorescent colors, vitamin and tie-dye print. The sixties hippie culture aesthetic emblem makes polo shirts, sweatshirts, sweaters, shirts and long dresses special and perfect for the hot season. The characteristic preppy elegance of Lauren thus acquires an interesting fresh twist that with a clever game of balance between opposites will conquer many millennials and posts on Instagram. For more details visit ralphlauren.com.