Hear no evil, see no evil, speak no evil.
Milano Members Club is the latest IUTER Milano's project, created for ComplexCon, the most important international streetwear, sneakers and street-culture event, which will take place this weekend in Long Beach, California, and where IUTER will have a pop-up store for the third consecutive year.
The inspiration came from the
Italo American asthethic, especially from that new community of Italians which settled down in the USA more than 50 years ago, a community that made the
code of silence one of its cornerstones, proved in the motto printed on all the T-shirts of the capsule. Emigrants that would gather in Italian cafés and restaurants, perfectly pictured in the video of the campaign, inspired by the most classic mafia movies, but rivisited through a glamorous lens, created by
No Text Azienda, and starring one of the brand's most recognizable faces,
Gué Pequeno.
On all the items, besides the motto, are present the Italian flag and the writing 'Made in Italy', alongside the address of the IUTER production plant in Albizzate (VA) where all IUTER collections are prototyped and produced.
The Milano Members Club capsule collection will be released on 3-4 November at the IUTER pop-up store at ComplexCon 2018, Long Beach (CA). The collection will also be available on 3 November at 2:00 pm online and at 10:30 am from the IUTER Store Milano.
