Road trip to Coachella with adidas Originals and Alexander Wang's models gang
Binx Walton, Hanne Gaby Odiele, Issa Lish and other models cross the desert to launch the capsule
April 23rd, 2018
The #WangSquad is back.
Alexander Wang's favorite models have gathered to celebrate the designer's new adidas Originals capsule collection, available in stores since 22 April.
Binx Walton, Hanne Gaby Odiele, Issa Lish & co. wearing tank tops, shorts, cropped tees and a pair of the Bball Soccer Sneakers, made in red or black, along with all the other 13 heads of the collaboration, taking in industrial influences, and the iconic overturned Trefoil as they left for Coachella festival.
Making a road trip through the desert, the girls exchanged adidas Originals by Alexander Wang products for food and gas, immortalised by the photographer Brianna Capozzi.
The result is an advertising campaign that perfectly embodies the streetwear aesthetic of the collection and celebrates the beauty of imperfections, a key element of the capsule collection that is made from factory waste.
What are you waiting for, join the #WangSquad?