Plùs Que Ma Vìe export its Italian "urban formal dress" to Belarus Fashion Week

Belarus could sound a wired place talking about fashion, but since eight years, the vibrant and distinctive style of this country is blooming and is showing its potential to the world. The fashion sector is growing with an incredible pace and the young generations are exploiting the possibilities that the country can offer, choosing Belarus Fashion Week as a source of inspiration and an insightful place. Yanina Goncharova, CEO of Belarus Fashion Week, has an incredible innovative approach focused on young disruptive designers, fashion schools interaction  and a close relation with consumers that is helping to develop a real Belarusian fashion culture .

Different designers presented their new collections, and Italy was represented there in Minsk by the brand Plùs Que Ma Vìe. Andrea Lazzari, creative director, ideated the brand between Venice and Milan, and with his experimental reinterpretation of formal dress mixed with a urban style was able to find his space in the international fashion system. The relaxed vibe items of this collection were born by male and female models and really catch the attention of the media and the audience. For the Belarus Fashion Week the Plùs Que Ma Vìe team was enlarged with two new components Floriano Macchione and Filippo Tortorici that created with Andrea this collection characterized by a prevalence of dark colors with yellow and orange details, and a dynamic use of the stripes.

This Italian brand were selected by the Italian Chamber of Fashion to represent the Italian excellence in Minsk, and to underline how the fashion sector commercial exchange between Italy and Belarus reached relevant results, growing by 65% between 2016 and 2017.

Plùs Que Ma Vìe is establishing its style and is growing internationally, trying to export the Italian vision of the "urban formal dress".