adidas Originals presents Original Is Never Finished third chapter

adidas Originals re invents itself once again with the third chapter of its Originals Is Never Finished campaign.

The two previous videos of the adidas Originals Originals Is Never Finished campaigns are taken up and redrafted through the concept of recreation, with a new group of creators to interpret the spirit.

The iconic soundtrack of adidas Originals, Frank Sinatra's My Way, is remixed and rhythms the new cast of icons called to subvert the current concept of originality and question the status quo.

Kendall Jenner, adidas Originals global ambassador, the rappers Playboi Carti, 21 Savage, Young Thug and athlete James Harden take on the distinctive features of previous videos with the aim of raising provocative questions to new generations.

Birth of Venus

Birth of Venus

Birth of Venus

Mirrors

Mirrors

Neon Pharaons

Neon Pharaons

Neon Pharaons

Neon Pharaons

Neon Pharaons

"The Original Is Never Finished saga was born to try and redefine the concept of originality",

Explains Alegra O'Hare, VP of Global Communications adidas Originals & Core.

"The third chapter goes from theory to practice and reinvents all the work done so far. To inspire the creative community, our brand has to show itself up to the challenge. And with Original Is Never Finished it succeeds in perfection. "

Original Is Never Finished features the perennial evolution of originality by analyzing the "original" adjective in a visual way from a new, unprecedented point of view.