Marni has a new digital campaign for the FW2024 collection

The model Kendall Jenner and the musician Teezo Touchdown are the stars of the new digital campaign for Marni's Fall/Winter 2024 collection, photographed by Colin Dodgson in the golden light of the Los Angeles suburbs. Creating an extravagant contrast between the domestic setting and the collection's distinctive pieces, the couple embodies Marni's spirit of eccentricity and family. In the intimacy of the scene, the collection's iconic pieces are not just worn but embraced by the models, emphasizing a personal connection between design and body. The vibrant images, captured through Dodgson's warm analog photography tones indoors, show Kendall Jenner and Teezo Touchdown in the key looks of the collection. Typical motifs of suburban paradise – white fences and all – create an intentional tension with the collection's wild charisma. Rich, primordial textures encourage a departure from predefined structures, dialoguing with sensuality and strength with the camera.

The shots also highlight Marni's iconic TRUNKAROO bag, a junction between the past and future of the brand's signature codes. By reducing the silhouette to its purest form, the bag becomes the centerpiece of the campaign: a bold statement of modern elegance that stands out in the narrative. Unveiled in a handmade paper cave in the tunnels of Milano Centrale Station, the Fall/Winter 2024 Vol.2 collection returns to a primordial state of creation, prohibiting any reference from pervading the creative act. In the shots, geometric capes, bell-shaped dresses, and oval coats are paired with kidassia jackets and hand-painted minidresses, exemplifying Marni's drive for tactility. Each frame of the Fall/Winter 2024 campaign is a window into fleeting moments, in the garden near the rose bush, or in the corners of indoor spaces, where light paints an atmosphere of freedom on film, capturing moments that convey a sense of pride and composure.