Original Is Never Finished - the new video series by adidas Originals

Original Is Never Finished is a visual representation of the brand's philosophy that the past feeds the future. Through personal interpretation of visionary artists, adidas goal is to create an original product from an existing project, demonstrating the infinite creative potential. With the launch of two new music videos Original Is Never Finished, adidas Originals entrusts the legendary "My Way" by Frank Sinatra to three artists: Snoop Dogg, Desiigner and MadeinTYO, that remixed it and make it their own. The presentation of the video occurred during the Grammy Awards night through Twitter, monopolizing the platform during the musical event of the year.