How the Supreme store opening in Berlin went

After the rumors of the last days, Supreme has finally opened its fourteenth store choosing Berlin to expand its dominance over Europe after the opening in Milan last May. After the transition to VF Corp last year, we have witnessed a gradual change of policy by Supreme, more and more intent on embracing a wider audience by placing side by side the physical retailing to the now famous online drop.

To celebrate the opening of the new store, the New York-based brand has launched a new box logo, which together with the launch of the collabo with Tiffany has attracted in front of Torstraße 43 the Berlin community ready to welcome the arrival of Supreme in the German city.

Antoine De Almeida has exclusively portrayed for nss magazine the main moments of the Supreme store opening in Berlin.