EasyJet and Kanye West announce U.S. Partnership

New joint venture in the air: litteraly.

The European airline easyJet has announced a very strange collaboration: and if we told you that the person involved in this project is Kanye West?

The American rapper and the company have in fact entered into an agreement for the imminent creation of a new airline company that will send easyJet for the first time on the American ground: YeezyJet.

[Here's a parenthesis generating suspense which will also let you empathically feel the absolute genius of the YeezyJet re-branding]. 

"The notion of ‘getting fly’ is something I have stayed awake at night thinking about.With yeezyJet, I’ve manifested myself. I’m taking people places they’ve never been before. I want to reach the most people possible. I want to literally show them the way" said Mr.West as a spiritual guru.

As might be expected, Kanye West will take care of his passengers - making them sit on comfortable armchairs of Italian fabrics, serving them expensive wines and transmitting in rotation a selection of his favourite songs, movies and TV series during the flights.

But there's more: the lucky ones who manage to grab tickets for the maiden voyage, will attend an high altitudes concert of artists likes of Pusha T, Common, John Legend, Holt - and of course Kanye West himself.

The YeezyJet project will take flight on April 22 and in the meantime, the official countdown is on yeezyjet.com: are we talking about the beginning of a new way to conceive the travels?

"This is like Willy Wonka, except I’m giving out gold chains instead of golden tickets" Kanye West.

Update: Happy April Fool day from Highsnobiety team!