Peggy Gou signs the first collaboration of Tequila Don Julio 1942

It is well known that the worlds of clubbing and drinking go hand in hand – especially when it comes to tequila. And perhaps it is to celebrate this connection with nightlife that Tequila Don Julio today announced its latest collaboration with international DJ, producer, and diva Peggy Gou. The news may not come as a surprise to Peggy Gou’s most loyal fans, who have long been part of numerous parties centered around Tequila Don Julio and who in recent months secretly hinted at the announcement by wearing shirts with the "194구" logo, the collaboration’s emblem, at her recent shows. This link-up represents a milestone in the world of Tequila Don Julio, not only because it gives life to the limited-edition bottle Don Julio 194구, but also because it is the first-ever global collaboration by Tequila Don Julio, marking the iconic status the brand has achieved worldwide. Designed together with Peggy Gou, the Don Julio 194구 bottle embodies her style: a perfect blend of high fashion and modern street style. The official launch of the collaboration will take place on April 2 in New York with an exclusive event where limited-edition merch inspired by the project’s aesthetic will also be presented, but it will only be the beginning of a journey that will bring Don Julio 194구 to the world with a series of surprise stops.

The design of the bottle is a fusion of tradition and modernity, with the color palette chosen with Peggy Gou, ranging from mint green to deep purple, contrasting with the holographic "194구" label that blends Peggy’s distinctive brand with the famous Don Julio logo. The chrome cap, with its reflective finish, adds a final touch to the product of a creative partnership between two true cultural institutions of our time. The rich caramel and oak notes, warm and sweet, are mirrored in the restyling of the bottle, making it an authentic collector’s item. Moreover, following Peggy Gou’s eclectic taste, each box features a hand-drawn illustration, with a special "shimmer" effect applied to her jewelry and nails, adding an element of glamour and mystery. Inside the box, fans will find a personal message from Peggy, sharing her passion for this unique collaboration and the special creation of this bottle.

The collaboration also includes a photoshoot by Hong Jang Hyun and a special music video directed by renowned filmmaker Nabil Elderkin. Known for his ability to merge art, music, and culture, Elderkin brings a futuristic vision to life, capturing the essence of the Don Julio 194구 collaboration with high-contrast images that reflect both the modern aesthetic of the project and honor the long history Tequila Don Julio has built over time with its reputation for luxury and craftsmanship. Both Peggy and Don Julio, in fact, have become famous for their ability to create unforgettable moments, whether in intimate clubs in Seoul or on massive stages in Mexico City. And speaking about this fusion of futuristic and traditional, which also defines her music, Peggy Gou said: "When it comes to design, balance is very important. Sometimes less is more. Sometimes more is more. I wanted to create a bottle that stops you in your tracks the moment you see it."

The limited-edition Don Julio 194구 bottle will be available for a limited time in select markets, including the United States, Great Britain, Italy, Spain, South Korea, Hong Kong, Singapore, Japan, Dubai, and Mexico, where it will be available until supplies last.