Chiosco Gou: Don Julio 194구e Peggy Gou take over Milan's most iconic square with an exclusive takeover during Design Week 2025

After the success of the events in New York and London, the collaboration between Tequila Don Julio and Peggy Gou also arrived in Milan, taking over Design Week with an explosion of music, style, and flavors. The beating heart of this celebration was Chiosco Mentana, transformed for the occasion into “Chiosco Gou,” where an unforgettable takeover took place, attracting an enthusiastic crowd of fans and onlookers. The atmosphere was electric: Peggy Gou’s iconic hits echoed through the square, creating a perfect blend of club culture and Milanese spirit. Attendees enjoyed spectacular Paloma cocktails, and taste the prestigious Don Julio 194구 tequila, while the Korean DJ’s energy swept through the city. An event that paid homage not only to Peggy Gou’s creativity and originality but also to her deep connection with nightlife and premium mixology.

Following the announcement of the collaboration, which had already sparked buzz in recent months – with hints dropped by Peggy Gou during her shows, such as shirts bearing the phrase “194구” – Milan Design Week was the perfect stage for its official unveiling to the European and international public. The limited-edition Don Julio 194구 bottle, designed in collaboration with the DJ, represents the ideal fusion of high fashion and modern street style. Vibrant colors, holographic details, a chrome cap, and dazzling illustrations make the bottle a true collector’s item, reflecting the rich and enveloping flavor it contains. A launch that did not go unnoticed and confirmed the power of shared creativity.

The Don Julio 1942 tequila bottle is available in a limited edition at selected retailers and online on the Bar in Movimento website.

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CREDITS

Art direction, creative direction & production - @tramp / tramp.it

Design - @erkerstudio / erkerstudio.com

DJs - @hiver / hivermusic

Press - @verabosisio

Photo & Video - @Lucabroilo

Special thanks to Chiosco Mentana