What went down at C2C Festival

Like every first weekend in November, the city of Turin shone brighter than usual this year to host the C2C Festival, one of Europe's most important avant-pop and electronic music events. With an exceptional line-up, including internationally renowned artists of the calibre of Arca, A.G. Cook and Bicep, the festival once again managed to bring some of the most relevant voices of contemporary music to the stage in an inclusive celebration that alternated moments of technical and artistic exploration. The latest edition of C2C once again demonstrated the importance the event has acquired in recent years, confirmed by the increasing presence of foreign audiences. In collaboration with C2C, Bulldog Gin immersed itself in the vibrant atmosphere of the event, accompanying the participants' most special moments and enhancing the sensory experience of the event.

The collaboration between C2C and the spirits brand kicked off on 31 October, when Bulldog Gin participated in the special opening night of the festival with an event at the OGR fronted by a DJ Set by MACE, the only Italian artist in this weekend's line-up. After a long series of successes during the last Milan Fashion Week, Bulldog Gin thus plunged into the world of clubbing in Turin, demonstrating its continuous participation and research in the Italian nightlife, as well as the attention it pays to the tastes of the new generation of creatives and clubbers. Flanking the DJ sets and performances of the great artists in attendance, the brand's spirits aesthetic, a full-bodied flavour with spicy and citrus notes accompanied by a bold and dark design, successfully married the festival's bold spirit. As the partnership manifesto states:

[...]every beat is a challenge, each sip an act of rebellion against the ordinary and a celebration of individuality. As Turin pulses with life to welcome a new edition of the Festival, C2C and Bulldog Gin are driven to redefine the city through new, unique lenses. Taste will be revealing itself with each contrasting note through the rhythm of music, permeating each room with no time for rest. It is the avant-pop taking shape, the perfect mix of sound, music and spirit fearlessly celebrating the world of clubbing.