Gufram and Paul Smith unveil SUNRISE CACTUS

Gufram and Paul Smith renew their collaboration to present the SUNRISE CACTUS, a bold new interpretation of the iconic piece originally designed by Guido Drocco and Franco Mello in 1972. The new SUNRISE CACTUS is inspired by the dawning of a new day and Paul Smith’s saying «every day is a new beginning», which is also inscribed on the cactus’ base. Sunrises are an important symbol of renewal in nature, symbolising hope and transformation. Thus, another project bearing the Gufram signature is born, as always extremely playful and emblematic of pop art.

Just like the other Cactus, the SUNRISE CACTUS is made from the original mould, sculpted and hand finished, making each piece unique. The 2,165 polyurethane bosses (give or take a few) that characterise the surface are then painted with Guflac. Seven different colour nuances are then applied and blurred on the surface to achieve the effect designed by Paul Smith. The Gufram x Paul Smith SUNRISE CACTUS – which celebrates the reopening of the newly renovated iconic Paul Smith store in Los Angeles – stands as a symbol of resilience, thriving in harsh conditions and representing a willingness to grow and evolve.