Lil Yachty is the new Nautica's Creative Designer

Nautica, the American fashion label with a great nautical-inspired mood, has decided to revive its name in style for 2017, by choosing Lil Yachty as new Creative Designer.

Except for the stage-name who recalls the brand's themes, the Atlanta 19-years-old rapper is fan of Nautica for long time, with which teamed up in 2016 for a Nineties-style capsule collection exclusive for Urban Outfitters. During an interview, the rapper also saind that: “Nautica is like a part of me. It’s for kids, sailors, grown men, and cool people. The designs, the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica”. 

So, Nautica seems to have made the right choice by taking Lil Yachty on its crew. Welcome aboard, man!