Nike added the HTM option to the iD section
3 styles for 3 designers
Fashion
March 17th, 2016
March 17th, 2016
Hiroshi Fujiwara, Tinker Hatfield and Mark Parker, three of the most innovative designers in the world, celebrate the upcoming Air Max Day unveiling for the first time the exclusive NIKEiD customised palette for 3 iconic Air Max: AM 95, AM 1 and AM 2014 Flyknit.
Through the NIKEiD personalisation system anyone can take part in this artistic process, thanks to the opportunity to use new materials and colours - corresponding to each designer - side by side to this iconic trio. The colours and the materials chosen tell the stories that, during these 14 years of HTM, inspired them.
#1 Hiroshi Fujiwara - AIR MAX 95 H iD
One of the most popular streetwear designers in the world and Fragment's brand, Hiroshi is a member of the prestigious HTM team founded in 2002 along with Tinker and Mark in order to reinterpret the existing designs but above all promote innovation.
For this occasion Hiroshi Fujiwara will help us create our Air Max 95, which through its basic design expresses the designer's personality. The shoe features leather and suede with fine details in neutral tones inspired by Fragment, capturing the charm of metallic mercury.
#2 Tinker Hatfield - AIR MAX 1 T iD
Currently leading Nike's Kitchen Innovation, Tinker is the architect of many of the brand's legendary silhouettes, as the Nike Air Max 1, Air Max 90, but also of the Air Jordan 3 to 9, and countless other models.
Tinker Hatfield will help us create our Air Max 1 with the OG model materials that introduced the concept of visible Air, as exposed wires with bright colors and layer Hyperfuse semitransparent. The choice of the color palette is inspired by the Pompidou Centre in Paris, the place that inspired Tinker Air visible in the design of the concept.
#3 Mark Parker - AIR MAX 2014 FLYKNIT M iD
Parker is Nike's CEO since 2006, but started working for the company in 1979 as a footwear designer, entering in the history of sneakers as a visionary of the visible Air. Despite being the leader of the biggest sportswear brands of the world, since 2002 Parker has been working with Tinker and Hiroshi to create the most innovative sneakers.
Mark Parker chose the Air Max 2014 with materials inspired by the world of nature and a gradient colour palette, shimmering like iridescent insects.
Look at the evolution of the HTM project here.
