Nike Ousadia Alegria Collection
For Neymar Jr
Fashion
January 25th, 2016
January 25th, 2016
“I associate ‘Alegria’ with the joy of living and playing football, which I love most, and ‘Ousadia’ in having the audacity to do something different, which people don't expect to see” this is how football player Neymar Jr describes the name of the latest collection he realized in collaboration with Nike.
The graphics were made by Brasilian artist Bruno Carneiro Mosciaro – best known as Bruno Big – and represent a heart and a hand in quite an abstract way.
The artist painted a giant canvas of 1000 shoeboxes to commemorate the Ousadia Alegria launch, delivering the first pair to Neymar Jr. personally. The remaining 999 shoeboxes will be available on January 31 exclusively via the Nike Football App. The rest of the sneakers will be available instead from February 2nd.
