Alexander Wang & The Weeknd launch WANGXO
Interview via Hypebeast
November 16th, 2015
Alexander Wang and Canadian singer The Weekend met on the occasion of the latest Coachella Festival and it was love at first sight. The two launched together a mini line of bandanas worn by fans during the event, and then decided to extend their collaboration to a 5-piece capsule collection, available starting from tomorrow.
Read the exclusive interview released by Wang to Hypebeast for the launch of WANGXO:
#1 What was your first impression of Abel?
I’ve been a big fan of Abel and his music. He is extremely talented with an incredible voice and on-stage presence. The first time we collaborated was this year at Coachella. Abel was dressed in pieces from our Fall 2015 Men’s ready-to-wear and T by Alexander Wang collections, and we also created a limited edition #WANGXO bandana for fans at the festival. He took over our Instagram account (@AlexanderWangNY) as the first and only IG takeover we have done, documenting his experience as he closed the first weekend of the two-weekend festival.
#2 Can you give us a personal account of how the idea behind WANGXO first came about?
Our collaboration at this year’s Coachella music festival was organic and relatively spontaneous. We connected aesthetically, and the bandanas were a big success. We loved working together and decided to take it further by dressing Abel for his tour, and by co-designing the WANGXO capsule, consisting of five styles – a hoodie, a white T-shirt, black T-shirt, bandana and a pair of sneakers. Abel was involved in every step of the process. We both wanted to build a collection around strong graphics, with a play on The Weeknd’s XO brand and our brand, to create a collection that looks great on stage and can be worn in everyday life.
#3 What are you taking away from this collaboration?
Our capsule is directly reaching both fashion and music fans, which are complementary. The Weeknd is wearing select WANGXO styles throughout his first arena tour, The Madness. Music plays such a big role for me, and I’m happy that The Weeknd’s XO brand and I were able to work on this capsule together.
The WANGXO capsule collection will be available at the Alexander Wang SOHO store on November 17th and on Alexander Wang’s official site on November 18th.