Converse Made by you

The Chuck Taylor made the history, yes, but the credit is not exclusively theirs. It's necessary to involve in their success also those who, year after year, has customized, loved, destroyed and repurchased them. How can a product become Top of Mind if we don't first consider the people who make it a truly way of life?

What is a pair of shoes without its wearer?

In light of this here's the Made by you project, by which Converse involves its consumers in the unique Chuck Taylor's universe.

On Sunday 24 you have to come at Made by you studio - at East Market in via Ventura 14, from 10 AM to 10 PM - wearing your favorite pair: high, low, brand-new, destroyed or custom doesn't matter. The protagonists will be you: you'll have the chance to direct a team of photographers to realize limited edition posters of your Chuck Taylor, totally "Made by you".

Maybe you still don't know what to wear on Sunday...but regarding the shoes, now, no doubts. More info here

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