The 5 best facts about Alexander Wang x H&M collaboration

We, the countdown is finally over: this morning is on sale in the highly-anticipated collection of Alexander Wang at all stores H&M selected.

The turnout is expected to be amazing, the queues will be endless and certainly we have good reason to believe that the cooperation between the two giants go completely sold out by the evening - unlike many of the previous editions, with the heads can also be found within weeks. But why Alexander Wang x H & M won consensus so positive? Why wait for hours in the pouring rain to grab a dress? Why adopt a mindset from the Hunger Games? The classic explanation of high fashion - low cost may work, but is not limited to all of a purely status VS pricing.

# 1 ALEXANDER WANG x H & M LIKE WHY: IT IS A VERY FUNCTIONAL CAPSULE COLLECTION

Let's take a little 'numbers Alexander Wang is the first fashion designer to the stars and stripes to collaborate with H & M and getting to be exact the tenth brand year after year, establishing a happy relationship with the chain low cost Swedish. To celebrate the first decade of designer collaboration H & M has a book that tells the story of each collection - the first with Karl Lagerfeld in 2004 until the latter with Wang - and revealing, with contributions from the same designers and exclusive images, as fashion has been made more accessible.